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How Colors Affect People

We make an opinion about people and products that we see for the first time within the first 90 seconds, and from 62% to 90% of our opinion depends only on color. That is why some companies use certain colors in their packaging, logos, and signs to influence our everyday decisions.

However, sometimes colors can play a really crucial role. For example, studies have shown that pink and blue soothe us so much that they reduce the manifestation of aggression or a craving for self-harm.

Yellow makes eyes hurt

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Although yellow is the color of happiness, it is very bright and reflects a large amount of light. Therefore, this color can stimulate the eyes too much. This explains why most cars, especially airplanes, almost never use yellow. Ryanair, a low-cost airline, used to actively use this color in the design of its showrooms, but in the end decided to change it, to the delight of its customers.

When we see red, we eat less

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Contrary to popular belief, red does not actually cause appetite. This myth probably appeared because most of the fast-food café logos use this color. In fact, red makes us eat and drink less. Thus, this color actually works as a subconscious stop signal.

Pink was the color of boys, blue was the color of girls

woman in white top

Many of us associate pink with the female, and blue with the male. However, a long time ago, children wore white clothes and no colors were gender-related. Color associations first came about when some magazines proclaimed pink as a “boyish” color and blue as a color for girls. This tendency itself reversed in the 1940–1950s and became what we know it today.

We make decisions faster when we see red

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HubSpot conducted a test to find out which button, red or green, would encourage people to click on it more often. It was found that the red button exceeded the green one by 21%. Perhaps this is why Netflix uses only red buttons for various client actions.

Another experiment was to find out if the color of the car affects us. The results showed that if the car was red people showed an aggressive reaction much faster.

We tend to trust companies with blue logos more

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You may notice that the logos of financial, insurance, and computer companies often use blue and this is not an accident. Blue and its shades create a sense of security, so we are more likely to find companies reliable if they use more blue in their logos or product packaging.

Color-coded labels allow us to choose healthier foods

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Colors can help adjust your diet. In the cafeteria of one hospital part of the food was marked in green (as “healthy”), and the other part in red (as “harmful”). The test showed that food color coding can help us make a more informed choice of food.

A recent study using the traffic light system, which also included yellow indicating “less healthy” products, confirmed this conclusion.

Green increases creativity

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Often you can hear advice to place plants at the workplace. However, as it turned out, even a green wall and paper can have a positive effect on us. Although green is powerless in verbal creativity (for example, if you are writing a book), it can enhance your visual creativity. This is definitely good news for artists, advertisers, and visual artists!

Colors fool us when it comes to temperature and weight

blue and white Craft Beer Coffee LED signage

Red is often perceived as hot and blue as cold, even if there is no difference between the actual temperatures. Surprisingly, when we touch these objects directly, blue seems warmer than red. Colors also create an illusion about the weight of an object when the same object looks heavier if it is red, and lighter if it is yellow.

We make more mistakes when we work in the white office

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The idea that white color creates a feeling of freshness and does not distract attention is fair so in some offices you can see white interiors. However, research showed that people in white offices made more mistakes than in red or green. In fact, those who worked in the red office made the fewest mistakes, although more people reported that the color of their rooms was more distracting than in the white office.